Limited-edition Budweiser cans tapped for brand's 150th anniversary
- - Limited-edition Budweiser cans tapped for brand's 150th anniversary
Mike Snider, USA TODAYJanuary 14, 2026 at 3:29 AM
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Budweiser is popping the top on its 150th anniversary celebration with a commemorative 12-pack.
The classic beer brand is releasing a limited-edition Heritage Can Series 12-pack, available now, and each 12-pack has special can that sports one of four unique, collectible can designs, either inspired by those sold in the 1950s, the 1980s, or the 1990s, and one specially designed for 2026. Each is stamped with a 150th anniversary logo that says, "Made of America – For 150 Years."
The 12-packs will rotate throughout the year to include one of the four Heritage Can designs – a ploy to get Budweiser fans seeking to collect all four 150th anniversary cans throughout the year.
The 12-pack, the company said in a news release, is "designed to take fans on a visual journey through the brand’s 150-year history.And answers the call of consumers begging Budweiser to bring back vintage can designs!"
Budweiser's limited-edition Heritage Can Series 12-packs will include collectible cans inspired by those sold in the 1950s, the 1980s, the 1990s, and a new 150th anniversary can for 2026.
"Budweiser has been part of America’s story since 1876. Our new Heritage Can Series invites fans to collect a piece of our history and join us in celebrating 150 years of our iconic American classic lager," Todd Allen, senior vice president of marketing for Budweiser at Anheuser-Busch, said in a statement to USA TODAY. "These limited-edition cans set the stage for an exciting year ahead."
Budweiser, a regular favorite in USA TODAY's Ad Meter ratings of Super Bowl commercials, promises its TV spot for this year's big game will "celebrate the brand’s milestone 150th anniversary and America’s 250th birthday … (and that) Budweiser will deliver an empowering, heartfelt national commercial that captures how its beer is not only made in America; it’s made of America."
Angela Harris, a quality assurance manager at Terrapin Brew Company's beer lab in Athens, Georgia, told USA TODAY that it's important for her to see women in the industry, and to create an inclusive culture for other women, too.
" style=padding-bottom:56%>Some women working in beer say they must work harder to make their voices heard, but say the industry is changing for the better.Angela Harris, a quality assurance manager at Terrapin Brew Company's beer lab in Athens, Georgia, told USA TODAY that it's important for her to see women in the industry, and to create an inclusive culture for other women, too.
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Some women working in beer say they must work harder to make their voices heard, but say the industry is changing for the better.Angela Harris, a quality assurance manager at Terrapin Brew Company's beer lab in Athens, Georgia, told USA TODAY that it's important for her to see women in the industry, and to create an inclusive culture for other women, too.
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1 / 8These women are redefining the beer industry. Go inside this all-female beer lab.
Some women working in beer say they must work harder to make their voices heard, but say the industry is changing for the better.Angela Harris, a quality assurance manager at Terrapin Brew Company's beer lab in Athens, Georgia, told USA TODAY that it's important for her to see women in the industry, and to create an inclusive culture for other women, too.
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What year was Budweiser created?
Budweiser, an American-style lager, was created in 1876 by Adolphus Busch and Carl Conrad, a St. Louis bottler, at the brewery then known as E. Anheuser & Co., after Eberhard Anheuser, who had purchased what had previously been known as the Bavarian Brewery in 1860.
Busch married Anheuser's daughter Lilly and joined the business, which was later renamed Anheuser-Busch.
Budweiser's limited-edition Heritage Can Series 12-packs will include collectible cans inspired by those sold in the 1950s, the 1980s, the 1990s, and a new 150th anniversary can for 2026.Enter Budweiser's 150th Sweepstakes for a trip to St. Louis
Budweiser is giving away trips to attend the official 150th birthday celebration at the St. Louis Brewery and other prizes including merchandise and collectibles.
Enter the sweepstakes through April 1, by scanning a QR code found on signs and promotional materials at stores or by go to the sweepstakes website to submit an online entry. (Must be 21 or older to win.)
Budweiser's limited-edition Heritage Can Series 12-pack includes a new 2026 design with a 150th anniversary logo that says, “Made of America – For 150 Years.”
Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & [email protected].
This article originally appeared on USA TODAY: Budweiser releases special beer cans for 150th anniversary
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